Silent Wake Up
Horizon redesign for a DTC wearable brand · 2025–26
A move to Shopify's Horizon theme with a new look for Silent Wake Up, a silent wake-up wearable — product pages, a How It Works page built for A/B testing, and a set of sections the team edits themselves.
The problem
Silent Wake Up sells a wearable that wakes you with vibration instead of an alarm — a product people need explained before they'll buy it. The store was moving onto Shopify's Horizon theme with a new visual identity, and needed product pages and a How It Works page that could carry that explanation, plus sections the team could rearrange and test without a developer.
What I built
I worked on the move to Horizon across the homepage, product pages, the How It Works page, the blog and the cart, as part of the NINE15 team. I built a library of sections the team edits in the theme editor: tech specs with an "included in the box" block, feature cards, three-step cards, an accordion, a text slider, a product showcase, video with text, blog layouts and banners. The How It Works page is built so different layouts can be A/B tested, with a sticky call to action that follows you down the page, and product pages got a second add-to-cart at the bottom.
How it feels to shop
Shoppers can learn how the wearable works and buy from the same page — images lead straight to the product, the call to action stays in view, and long reviews open fully with a tap instead of filling the screen. On iPhone the cart drawer now works properly, the cart updates as soon as something's added, and the Klaviyo pop-up no longer interrupts mobile visitors on the How It Works page.
Result
Silent Wake Up runs on Horizon with its new identity, and the team builds and tests pages from a set of sections instead of waiting on a developer for each change.
Stack: Shopify, Horizon, Liquid, OS 2.0 sections & blocks, JavaScript, Klaviyo, Shopify CLI